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Articles from Advance MarketWoRx

10 Ways to Win With Patients and Improve DTC Efforts
DTC Perspectives, December 2009                             Download PDF

How to Get Patient-Centric                                Download PDF
MedAd News, November 2009

Video Games: Key to the Future of Healthcare?
PharmExec.com, August 5, 2009

Can Healthcare Games Change the Game of Healthcare?
PharmExec.com, June 15, 2009 / Guest Blog

Games: The Next Frontier for Pharma Marketers
PharmExec.com, June 12, 2009 / Guest Blog

DTC 21st Century Navigating the Uncertainties of Social Media      
DTC Perspectives, June 2009                                            Download PDF

A Practical Guide to Improving DTC ROI              Download PDF
DTC Perspectives, June 2008

10 Costly Pitfalls of DTC MedAd News                     Download PDF
Reprinted with permission MedAd News, May 2008

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