Our Favorite Books

Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh

The Thank You Economy
by Gary Vaynerchuk

In Pursuit of Elegance: Why the Best Ideas Have Something Missing
by Matthew E. May

Enough: True Measures of Money, Business, and Life
by John Bogle

The New Age of Innovation: Driving Co-created Value Through Global Networks by C.K. Prahalad

The Elegant Solution: Toyota’s Formula
for Mastering Innovation by Matthew May

The Laws of Simplicity:
Design, Technology, Business, Life by John Maeda

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School with DVD by John Medina

Blue Ocean Strategy: How To Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim

Crossing the Chasm by GA Moore

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Improve Your Marketing to Grow Your Business: Insights and Innovation that drive business and brand growth by Hunter Hastings

Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact by R. Young, A. Weiss, D. Stewart 2

Unleashing the Ideavirus by Seth Godin

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by Ag Lafley

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
by Ann Handley & C.C. Chapman

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
by Brian Halligan & Dharmesh Shah

The NOW Revolution: 7 Shifts To Make Your Business Faster, Smarter and More Social
by Jay Baer & Amber Naslund

Listen First - Sell Later
by Bob Poole

Ignore Everybody: and 39 Other Keys to Creativity
by Hugh Macleod

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan and Julien Smith

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
by Brian Solis

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe

Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston

The Experience Economy: Work is Theatre and Every Business a Stage by B. Joseph Pine II and James Gilmore

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell

DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime

The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
by Denise Shiffman

The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly by David Meerman Scott

Managing Customer Relationships: A Strategic Framework by Don Peppers and Martha Rogers

CRM at the Speed of Light, Third Edition by Paul Greenberg

Marketing Metrics: 50 + Metrics Every Executive Should Master by Paul W. Farris

Accountable Marketing: The Economics of Data-Driven Marketing by Peter J. Rosenwald

Managing Customers as Investments: The Strategic Value of Customers in the Long Run
by Sunil Gupta and Donald Lehmann

Web Analytics: An Hour A Day by Avinash Kaushik