Our Favorite Books

Click on a category below to view recommended books:

bulletImportant Perspectives on Business

Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh


The Thank You Economy
Gary Vaynerchuk


In Pursuit of Elegance: Why the Best Ideas Have Something Missing
by Matthew E. May


Enough: True Measures of Money, Business, and Life
by John Bogle


The New Age of Innovation: Driving Co-created Value Through Global Networks by C.K. Prahalad


The Elegant Solution: Toyota’s Formula
for Mastering Innovation by Matthew May


The Laws of Simplicity:
Design, Technology, Business, Life by John Maeda


Brain Rules  

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School with DVD by John Medina

bulletGeneral Marketing, Strategy and Execution

Blue Ocean Strategy: How To Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim



Crossing the Chasm  

Crossing the Chasm by GA Moore



Tipping Point  

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell



Improve Marketing  

Improve Your Marketing to Grow Your Business: Insights and Innovation that drive business and brand growth by Hunter Hastings



Marketing Champions  

Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact by R. Young, A. Weiss, D. Stewart 2



Unleashing the Ideavirus  

Unleashing the Ideavirus by Seth Godin




The Game Changer


The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by Ag Lafley

bulletBranding, Positioning and Advertising

Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
by Gerald Zaltman



New Brand World  

A New Brand World
8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury



Hero and the Outlaw  

The Hero and the Outlaw: Building Extraordinary Brands through the power of Archetypes by Margaret Mark, C. Pearson



How Brands Become Icons  

How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt



Brand Simple  

Brand Simple: How the best brands keep it simple by Allen Adamson




Storytelling: Branding in Practice by Klaus Fog



Made to Stick  

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath



All Marketers are Liars  

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-trust World, by Seth Godin

bulletNew Marketing Models

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
by Ann Handley & C.C. Chapman


Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
by Brian Halligan & Dharmesh Shah


The NOW Revolution: 7 Shifts To Make Your Business Faster, Smarter and More Social
Jay Baer & Amber Naslund


Listen First - Sell Later
Bob Poole


Ignore Everybody: and 39 Other Keys to Creativity
Hugh Macleod


Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan and Julien Smith


Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Brian Solis

Experience Economy  

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe

Experience Economy  

Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston

Experience Economy  

The Experience Economy: Work is Theatre and Every Business a Stage by B. Joseph Pine II and James Gilmore




Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell




DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime



Age of Engage  

The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
by Denise Shiffman



New Influencers  

The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin



New Rules of Marketing and PR  

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly by David Meerman Scott

bulletRelationship Marketing
Managing Relationships  

Managing Customer Relationships: A Strategic Framework by Don Peppers and Martha Rogers



Speed of Light  

CRM at the Speed of Light, Third Edition by Paul Greenberg



bulletMarketing Metrics
Marketing Metrics  

Marketing Metrics: 50 + Metrics Every Executive Should Master by Paul W. Farris



Accountable Marketing  

Accountable Marketing: The Economics of Data-Driven Marketing by Peter J. Rosenwald



Customers as Investments  

Managing Customers as Investments: The Strategic Value of Customers in the Long Run
by Sunil Gupta and Donald Lehmann



Web Analytics  

Web Analytics: An Hour A Day by Avinash Kaushik


Slide: ology: The Art and Science of Creating Great Presentations by Nancy Duarte

Presentation Zen  

Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds



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