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Experience Truly Makes A Difference

With in-depth knowledge across more than 40 consumer and health-related categories, services and tools, experience truly does make a difference.  Our track record is broad--cutting across categories and conditions with different and unique drivers:

Conditions/Categories:
low vs. high incidence, chronic vs. acute or critical vs. elective or lifestyle, differing physician vs. consumer influence, in-office or hospital delivered, high cost vs. low cost

Targets:
patient vs. caregiver/influencer, pediatric/teen vs. adult vs. mature, ethnic skews, physician vs. consumer vs. retailer

Brands:
leadership vs. small shares, new vs. established, early-stage to end of lifecycle; multiple product formats e.g. pills, liquids, patches, injectables, devices

Marketing:
Prescription, DTC, Devices, Rx-to OTC Switch, OTC, Consumer, Foods, Services; Prevention vs. Treatment, Undiagnosed vs. Diagnosed, Broad based marketing vs. targeted web-only

Geography
:  US vs. Global, developing vs. emerging markets



Therapeutic Category, Devices
Prescription Rx
Rx-to-OTC Switch, OTC,  Consumer
Global Category Dev.; Ex-Us (Rx/OTC)
Allergic Reactions
Anaphylaxis-adults (Injection)
Anaphylaxis-Children (Inject.)
Allergy-Adult
Allergy-Children
Allergy-Adult
Allergy-Children
Anti-Perspirant/Deodorants
 
Anti-Perspirant/
Deodorants - Multiple forms
Anti-Perspirant/
Deodorants- Multiple forms
ADHD (Attention Deficit  Hyperactivity Disorder)
ADHD-Children Patch, Pills
ADHD-Oppositional Defiance
ADHD-Adult
ADHD Co-Morbid Depression
   
Analgesics: Pain Management/ Indications
Migraine
Neuropathic Pain
Post Operative  (Hospital Delivered)
Adults :Headache,
Migraine, Muscle Aches& Pains, Arthritis
Children/Pediatric: Pain/Fever
Migraine OTC Switch
Neuropathic Pain
Pediatric & Adult -  OTC Pain Management
Migraine Indication
Hospital delivered : Post Operative and Pain Management
Analgesics-Dosage Forms
Injectable, IV, Spray, Pills, Combination  Formulations
Topical,Tablets/Caplets,  Liquid, Effervescent, Waterless/Chewable
Topical , Effervescent, Pills, Chewable, Liquids, Post Operative ( Hospital Delivered)
Antibiotics
Antibiotics (Pediatric, ENT, Otitis Media (ear infections)
   
Anxiety
Anxiety
Anxiety Rx-to- OTC Switch
Cancer
Lung, breast
 
Cough Cold (Multiple Forms)
Cough Cold Treatment –Adults, Children
 
Cough Cold Treatment –Adults, Children
Prevention-Adults, Children
Cough Cold Treatment-Adults, Children
 
Cardiovascular-CVD Treatment
PAD
MI /Heart Attack
Stroke
Heart Attack/Post MI
 
CVD Risk Reduction
Cholesterol Reduction
Cholesterol Reduction  Rx-to-OTC Switch
Dietary Supplements/Nutritional Foods
Cholesterol Diagnostics
Heart Attack Prevention
Educational Programs
Cholesterol Reduction OTC Switch
Depression
Depression
Diabetes
Diabetes Prescription
Diabetes Complementary Care - OTC, Personal Care, Foods

 

Diabetes Diagnostics
AIC Professional test
Glucose monitors, A1c Home Tests

Diagnostic Tools-QOL,  SF 36
Diagnostic SF36, SF12, QOL
Diagnostic Tools for consumers

Hearing Aids

 

Direct –To- Consumer  Hearing Device

 

Haircare and Haircolor

 

Shampoo: Cosmetic & Therapeutic
Conditioner, Styling Aids
Haircolor

 

HIV
HIV

 

 

Housing Market/Services

 

Housing Market/Services

 

Foods

 

Pet Foods, Adult & Children’s Beverages, Nutritional Foods

 

Influenza & Flu
Influenza Prevention, Treatment
OTC Flu Cold Products
Flu cold Products
Pharmaceutical Information Services
Pharmaceutical Info Services and Prescription Data/Products

 

 

Pharmaceutical Publishing
Pharmaceutical Publishing-Physicians, Allied Health
Consumer Healthcare Publishing

 

Rheumatoid Arthritis
Rheumatoid Arthritis
 

 

Smoking Cessation

 

Smoking Cessation OTC Switch

Weight Loss

 

Weight Loss - Supplements
Weight Loss - OTC Switch
Weight Loss  Programs

 

Skincare - Cosmetic
Adult Hand & Body AH Lotion
Adult  Hand & Body
Facial Care- Teen, Adult
Adult Hand & Body
Baby  Care-lotions, washes, diaper rash etc
Skincare - Therapeutic
Acne
Anti-Inflammatory, Corticosteroids
Unwanted Facial Hair
Acne
Anti-Aging
Antiseptic/Anti Itch
Sun Care Adult, Pediatric
Unwanted Facial Hair OTC Switch
Acne
Anti-inflammatory, Corticosteroids
Skincare-Wound Care

 

Wound Care - Healing  and Prevention

 

Vitamins

 

Multi-Vitamins,  Dietary Supplements/Herbals
Vitamins, Dietary Supplements
WHC-Feminine Hygiene

 

Body Washes, Vaginal Dryness
Feminine Hygiene-Tampons/sprays
Body washes, vaginal dryness
WHC- Diagnostics
Bacterial Vaginosis (BV)/Yeast Infection Diagnostic
Pregnancy, Ovulation, Menopause, Yeast Infection, BV
Pregnancy, ovulation, yeast infection, BV diagnostics
WHC-Treatment
Yeast Infection
Contraception
Yeast infection OTC Switch
Incontinence
Vaginal Dryness
Menopausal Symptoms

 


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