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Lisa Ruderman

Lisa’s marketing career encompasses twenty years of agency, industry and consulting experience. After starting on the service side in advertising, she focused on Consumer Products Brand Management before shifting into global marketing. From 1989 to 1997, Lisa held a number of assignments in Consumer Brand Management, New Products, and Global Category Development at Bristol-Myers Squibb.  Since leaving BMS, she has been a consultant to the pharmaceutical and consumer healthcare industry.

Lisa’s distinctive combination of creative business thinking, analytical rigor, and scientific curiosity powers innovative, evidence-based solutions to brands’ strategic challenges.  Her classical training and global experience provides the backbone to the value she provides to her pharmaceutical clients. Deep knowledge of the drug development process, combined with a collaborative approach - working with internal and external experts across scientific, medical, clinical, regulatory and commercial disciplines - enables her to maximize cross-functional contributions to each initiative.

As an independent consultant working with large and small pharmaceutical companies, Lisa has been responsible for compounds across the spectrum of development stages: pre-clinical through phase 1, 2 and 3, NDA submissions, and launch planning. She has diverse pharmaceutical category experience ranging from patient-driven diabetes, pain and anti-depressants to physician-driven rheumatology and respiratory to acute care cardiovascular and CV-nephropathy therapies.

Her roles at BMS in global category development led to first-hand experience across continents from cough cold, vitamins and deodorant franchises in Latin America and Southeast Asia to analgesics, skincare, diagnostics and women’s healthcare in Europe, China and Japan.

Lisa earned a BA in psychology at the University of Vermont and an MBA from Columbia Business School with a concentration in Marketing and International Business.

email:
lisa(at)advancemarketworx.com

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