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We Understand Consumers and Marketing

Our signature combination of focus on the customer, marketing know-how, creativity and rigor catalyzes elegant solutions, and makes us a superior resource. We can quickly respond to changes in the marketplace. We know how to simplify to drive ROI. Here’s what brand and category groups can expect from Advance MarketWoRx:

Click on each bullet below to open/close for more information:

bulletComprehensive understanding of consumers and marketing

Honed through years of practical line experience and packaged-goods Brand Management across diverse therapeutic areas, categories, customer segments. We’ve trained with a continual focus on the customer, using both data and intuition to precisely identify and interpret the unique insight that will drive growth and vigor.

Our solid grasp of Brand Management and Marketing, including Awareness, Relationship Marketing, PR, and Promotion, enables a holistic view of what’s best for your business and what will resonate most with your customers.

 

bulletDeep, unique healthcare perspective; fluid in the science / regulations

Across many categories, conditions, and services, including prescription and over-the-counter products in the U.S. and abroad, in developed and emerging markets. We are fluid in the science and regulatory/clinical processes so we are able to translate business strategies into effective action.

 

bulletBig picture thinking grounded in strategy and insight

Engendering the most powerful ideas, grounded in strategy and customer insight, and the know-how to leverage them to lead the market. We'll focus your team on what's most important and what has potential for biggest impact and returns.

 

bulletExtensive client-side experience includes rigor and focus

Experience in line management, strategy, and influence positions — through the VP level — allows us to quickly grasp business realities and how to get things done. We’re known for speed, perseverance, and the ability to streamline.

Our experience has taught us that no team can effectively accomplish everything they might want to:  focusing on the strongest and highest potential ideas is critical to success.

 

bulletAction-orientation and collaboration

This includes the ability to work seamlessly with client and agency teams — across functions, across customers, throughout the entire cycle, from strategy to execution. We keep things moving and on track, but we don’t move ahead until it’s right. We minimize gaps and catalyze team effectiveness and learning.

 

bulletA fierce belief in on-going learning

Our commitment to learning keeps us fresh. Generating tight metrics keeps us on the mark and on the cutting edge. Our work provides an environment of continuous learning, through questioning and reflection, and real-time adaptation and improvement. Our clients learn; we learn.




This includes the ability to work seamlessly with client and agency teams — across functions, across customers, throughout the entire cycle, from strategy to execution. We keep things moving and on track, but we don’t move ahead until it’s right. We minimize gaps and catalyze team effectiveness and learning.


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